Why Voluntary Benefits Are Good for Business

August 22, 2025by Alex Strautman

Comprehensive benefits can help you differentiate your business when competing for new hires. But costs can sometimes be challenging. One option is voluntary benefits.

Voluntary benefits can be offered on a shared-cost basis. Or the cost can be paid entirely by employees. Voluntary coverage allows you to enhance your benefit offerings without increasing your business costs. Employees can personalize their benefits to match their individual or family needs.

With CaliforniaChoice, You Have Options

Because you offer CaliforniaChoice, employees have access to other benefits, too.

You can offer these voluntary benefits to all group members:
Dental

Members can choose from three great Dental options.

MetLife DHMO: Two plan choices are available. Both offer low-cost office visits, X-rays, and two cleanings per year.
SmileSaverSM DHMO: Again, two options are available. Both offer no-charge office visits, oral exams, X-rays, and two cleanings per year.
Ameritas PPO: Four PPO options are available. Benefits include low deductibles and the ability to visit any dental provider they choose.
Vision Two Voluntary Vision Programs are available. Both offer comprehensive vision benefits, prescription eyewear, and low-fee exams.
Chiro & Acupuncture Landmark Healthplan offers Chiro only coverage or a Chiro/Acupuncture plan. The plans include affordable copays for chiropractic services and discounted professional acupuncture services.
Life and AD&D Guaranteed Issue (GI) Life Insurance is available based on your group size and participation. Accidental Death benefits and a Living Benefits provision are also included.

Member Value Suite Benefits

You and your employees can also take advantage of additional benefits through the Member Value Suite:

  • Discounts on Dental, Vision, and Hearing services
  • Prescription drug savings of up to 80% when using the California Rx Card®
  • Fitness and wellness savings, including a $28 monthly gym membership
  • A free Cal Perks membership offering discounts on entertainment, travel, and more
  • Options from MetLife and Spot for pet insurance at discounted rates

It’s Your Choice!

If you like the idea of offering more without spending more, talk with your broker. Be sure to ask about ChoiceBuilder, too. It offers employer-sponsored and voluntary options for Dental, Vision, Chiropractic & Acupuncture, and Life.

 

Group Health Insurance Questions – FAQ Guide

Here's just a preview of what you'll find inside:
  • Common questions from businesses like yours about group health insurance and the CaliforniaChoice program
  • Answers to questions about managing the cost of offering health insurance coverage
  • Information on group health insurance eligibility and requirements
  • Insights on the benefits of offering group health coverage
  • Tips for allowing your employees to pick a health plan that works best for their needs